Back in September, I was thrilled to be invited to the third European Media Cycling Competition (EMCC) in Italy. The three-day event, held as part of the Italian Bike Festival in Misano Adriatico, brought together a fantastic group of media professionals, social media influencers, cycling coaches, and tourism industry insiders from across Europe. The atmosphere was electric, and the connections made were unforgettable.
Misano Adriatico is a town in the Province of Rimini, nestled in Italy’s Emilia-Romagna region. It lies approximately 120k southeast of Bologna and just 14k southeast of Rimini.
The region, Emilia Romagna isn’t just a cycling destination; it’s a paradise for those who love life on two wheels paired with unforgettable gastronomic and cultural experiences. Nestled between the Apennine Mountains and the Adriatic Sea, the arae boasts a diverse landscape that caters to every type of cyclist—from the flat coastal routes of Rimini to the challenging ascents of the Apennine hills. Beyond the stunning scenery, it is also Italy’s culinary heartland, offering world-famous delicacies like Parmigiano Reggiano, Prosciutto di Parma, and balsamic vinegar from Modena. With its network of cycling-friendly hotels, well-maintained bike paths, and legendary hospitality, this region is a dream come true for cycling enthusiasts looking to combine their passion with a taste of la dolce vita.
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Our hosts, the Emilia Romagna Cycling Team’s own “Three Musketeers” — Andrea Manusia, Roberto Feroli, and Nicholas Montemaggi — brought their infectious passion for cycling (and limoncello!). Andrea, with his signature line, “You’re the best group ever” (which I suspect he tells every group!), set the tone for a fantastic experience. They organised a unique itinerary, beginning with an overview of the Tour de France Grand Départ from Florence in Tuscany, a route they had a hand in planning. From Florence to Rimini and then Bologna, we explored how these opening stages highlighted Italy’s iconic landscapes and challenging terrain. We stayed at the wonderful Europa Monetti Hotel, hosted by the exceptional Alberto, where we enjoyed not only fantastic Italian food but also top-notch facilities.
Our first day in Rimini welcomed us with torrential rain—earning me plenty of jokes about bringing “British weather” along! Thankfully, the skies cleared, and the following day we had a chilly but inspiring visit to the Italian Bike Festival. From top brands like Specialized and Bianchi to bespoke Italian bike designers, the festival offered an up-close look at the best in cycling. Personal highlights included Tadej Pogačar’s Giro-winning pink Colnago and the Giro d’Italia trophy.
We saw some amazing new tech, like Campagnolo’s Super Record EPS, a 12-speed electronic shifting system that adds a sleek, modern touch to this timeless Italian classic. Bianchi also impressed with the updated Oltre, featuring a futuristic frame design paired with bold Reparto Corse deep-section wheels — a true blend of style and performance.
Local chefs treated us to piadina with salami and local cheese, and we rounded off with a delightful violet tart and expertly paired wines.
Celebrities were out in full force at the Misano World Circuit during the Italian Bike Festival, including the legendary Mario Cipollini (aka “Super Mario”) and the inspiring Marina Romoli. Marina, whose amazing cycling career was tragically cut short by a car accident, now dedicates her efforts to the Marina Romoli Onlus Foundation, a charity that funds research into spinal cord injuries and provides support for those affected by them.
On the second day, we cycled from Cattolica into the hills along the famous SP 44 Balcony Road, a stunning route with views of the Adriatic. After climbing 60 kilometers to a small town of Montecchio high in the mountains, we enjoyed a well-deserved lunch at the Enio Ottaviani Winery near Cattolica with tour of the wine production. The company and local wines made the experience all the more memorable, and the group’s camaraderie grew stronger by the day, thanks to our hosts, Andrea and the Emilia Romagna tourist board cycling project team.
Day three was a thrilling ride at the Gran Fondo La Gialla, which kicked off with a lap around the Misano circuit —once the home of Moto GP legend Valentino Rossi. Following the pace car out of the circuit onto the open road, we tackled the hills at full power. At the awards ceremony, we celebrated the top riders, including some friendly competition between our fellow riders.
Reflecting on the trip on my way home to London, it’s clear to me why this region is a rising star in the world of cycling tourism. Its blend of breathtaking routes, top-tier cycling events like the Italian Bike Festival, and unparalleled culinary experiences create a unique offering for cyclists of all levels. Whether you’re tackling a Gran Fondo, savouring a ride through vineyards, or simply enjoying a post-ride plate of tortellini paired with a glass of Sangiovese, Emilia Romagna ensures every moment is memorable. For those seeking a cycling holiday that goes beyond the bike, this region promises a perfect harmony of adventure, culture, and indulgence.
I am talking to Hotel Lungomare in Cesenatico to discuss potential bike tours I’d like to lead next year. With their six daily guided tours, extensive facilities, and ideal location, it’s the perfect spot for cyclists of all abilities. Keep an eye out for more details, as I plan to lead a group there next spring—drop me a message if you’re interested in joining.
